It’s easy to envision self-driving trucks safely and efficiently carrying shipments down US highways. But that’s only part of any product’s journey between manufacturer and customer. How will the new mobility ecosystem handle the whole trip, including the trickiest part of all: last-mile delivery?
I have a confession to make. Although I spend much of my professional life thinking about how new types of mobility can reshape urban areas, I live in the sticks. The rural upper Midwest, to be precise, on “10 acres of brush and trouble,” in the words of singer-songwriter Greg Brown.
Addressing cyber risk in self-driving cars and beyond
Climbing into a car has long been among the riskier things that people do—famously, the least safe part of an airplane trip is the drive to the airport.1 So it’s likely no surprise that self-driving cars’ safety is one of their most often cited benefits. Indeed, many expect the emerging mobility ecosystem,2 with increasing shared access to transportation as well as autonomous technology, to all but eradicate routine accidents.
The race is in high gear as automakers compete with technology companies and other industry disruptors to put partially or fully autonomous vehicles on American roads.
To understand what’s happening in the race, we undertook a global survey of more than 22,000 consumers in 17 countries to learn about their preferences for autonomous technologies. The results tell us there’s good news, and, well, some bad news.
In the first two posts in this series, we looked at some of the surprising ways the extended global automotive industry is transforming into a new mobility ecosystem and offered a glimpse at one way we might use that ecosystem for faster, safer, cleaner, and more efficient travel.
In our last post, my colleague Scott Corwin highlighted some of the most noteworthy and, frankly, surprising developments we’ve witnessed in the mobility arena in the last few months.
By Scott Corwin
A year ago, we posited that the extended global automotive industry was undergoing an unprecedented transformation into a new mobility ecosystem.1 Since then, the pace of change has been, in our view, breathtaking. Through hundreds of conversations with corporate executives, government leaders, technologists, and academics around the globe, we have gained a front-row seat to how the future of mobility is evolving. In particular, we have witnessed:
Remember the last time you bought a car?
Hardly anyone finds today’s automotive retail experience—researching, contacting the dealership, test driving, financing, and closing the deal—efficient and satisfying.1
Indeed, just 17 out of more than 4,000 car shoppers in a recent survey said that they were happy with the status quo car-buying process.2 That’s 17 people, not 17 percent.
Auto retailers have acknowledged this dissatisfaction and responded with incremental changes. As other industries become more customer-centric, however, creating a less painful retail experience is increasingly table stakes for carmakers and dealers. Continue reading “The future of auto retailing: preparing for the evolving mobility ecosystem”
Posted by John Hagel III
I just returned from the Consumer Electronics Show (CES) in Las Vegas and it was striking how much the automobile has become a center of attention at this gathering. It was timely because I just published a new report on the future of mobility™—Navigating a shifting landscape—and I had an opportunity to present my perspectives at CES.
My key message was that we need to avoid getting distracted. It’s easy to get consumed by the amazing technology reshaping the mobility ecosystem. But from a business perspective, the key question remains: Where’s the money?
Continue reading “Where’s the Money? The Future of the Mobility Ecosystem”